Knowing When to Close an Engagement Equity Account

When to Close

Using Engagement Equity is all about adding value to the accounts you hold with clients, employees, friends, and family members. But it’s also about putting yourself first and adding value to your own account so you can be your best possible self and give to others without needing to receive anything in return. When we’re […]

Responding to Bids for Attention from Your Clients or Customers

Responding to Bids

I love making connections between techniques that work in your personal life and how those same tools can be applied—with a few tweaks—to growing your business. In my Earn the Ask podcast episode about ‘Making the Chili’, I talk about the concept of bids for attention that was identified by psychologist and famed marriage researcher […]

How to Get the Most Out of Your Networking Groups by Using Engagement Equity

Networking Groups

Is networking part of your business growth strategy? With 95% of people agreeing that better business relationships are built through face-to-face meetings, it’s no wonder that attending networking groups and events is on the agenda of the majority of small to medium-sized business owners. Here at Pixel Fire Marketing, our three partners are involved in […]

What Revealing Factors Prevent Us from Using Engagement Equity?

Using Engagement Equity

Using Engagement Equity is all about giving value. Value to your prospects, to your clients, to your business partners, to your family. When it comes down to it, we all want to give value. So why is it sometimes so difficult to get out of our own heads, put aside our needs and wants, and […]

How to Choose an Omaha Web Design Company

Omaha Web Design Company

What to look for when deciding on an Omaha web design company to strengthen your brand. Did you know that 97% of people learn more about a local company online than anywhere else? Though these consumers may first find out about you from a social media ad or a Google search, they will almost always […]

Habits and Engagement

Habits and Engagement

I have a habit of snacking (or pouring a glass of wine) while I’m making dinner. I also have a habit of halfway listening to my daughter when she tries to talk to me while I’m working, nodding and glancing at her while still (somewhat) focusing on what I’m doing. I have many, many more […]

What is an Engaged Life?

Living the Engaged Life

When I started writing Engagement Equity: Earn the Ask, I thought of engagement mostly in terms of social media. When your followers comment, share, or react to your posts, you are getting engagement; and one of the best ways to increase engagement on social media is to stop selling and start providing value. This concept […]

Why You Should Use Facebook Stories to Market Your Business

facebook stories

If you use Facebook for personal or business purposes, you’ve seen the Facebook Stories feature that appears at the top of your newsfeed. Though Facebook Stories have been around since 2017, many business owners and marketers have not yet incorporated them into their marketing strategy. Some don’t understand how to use them while others believe […]

How to Know When Your Website Needs Refreshed

Website Refresh

Do you know that it takes about .05 seconds for a user to form an opinion about your website and that this opinion will either encourage them to stay (and possibly do business with you) or leave and find the site of a competitor? Now more than ever, a good website is crucial for the […]