ENGAGEMENT EQUITY IN THE TIME OF COVID-19
One of the best things about the concept of Engagement Equity is that it’s timeless. Building equity in relationships is something that will never go out of style, though the methods may change and evolve. While practicing Engagement Equity can be very challenging even in the best of times, it may seem downright impossible when […]
HOW TO STAY CONNECTED TO YOUR CUSTOMERS WHILE PRACTICING SOCIAL DISTANCING
We are facing an unprecedented time in global history. With the outbreak of COVID-19, the federal government is urging people to practice social distancing. Many cities have closed down bars and restaurants and are recommending that as many people as possible work from home. This has a huge impact on everything from stress levels to […]
WHY YOUR VIDEOS NEED INTROS AND OUTROS
This is a guest blog written by Shawn Watson of Mo Valley Productions. Shawn and his wife Amy often collaborate with Pixel Fire Marketing on video projects and the two companies have benefitted greatly from the partnership. Currently filming your own videos for your business? Or are you working with an outside contractor on a video […]
HOW TO IMPROVE YOUR EMAIL DELIVERABILITY
Though email marketing may not be as popular as it once was, it can still give you a good bang for your buck—if you do it the right way. Some companies can benefit from email marketing alone if they have a solid email list of customers or prospects and they can increase their results even […]
What You Need to Know About the Google Guaranteed Program
At this point in time, it’s rare that a business owner doesn’t know the importance of ranking in a Google search. Google searches help your ideal customers find you, boost your website’s visibility, and ensures you are accessible to your clients and customers. However, most business owners don’t have the expertise (or the time) to […]
How Much Engagement Equity Are YOU Building on Social Media?
You wouldn’t walk up to a stranger on the street and ask them to give you a ride to the airport in the morning, would you? Well, I hope not. I also hope that you would not have the audacity (and dare I say stupidity) to propose to a woman you saw from across the […]
How to Identify When You’re Ready to Partner with a Marketing Professional
As a small business owner, you probably already know that online marketing is the wave of the future (and the present). To take your brand to the next level, you need to develop a strong online strategy that involves a mobile-friendly website, engaging social media, and an ad or email campaign that can drive traffic […]
Facebook and Instagram Stories: What Are They and How Can You Use Them for Your Business?
If you use Facebook and Instagram for either personal or business purposes, you already know what a post is. But there’s a new feature that’s cropped up in the last few years that has a lot of people confused: stories. Want to know what stories are, exactly, and how you can harness their power for […]
Your Website is the Front Door to Your Business
What do you do the first time you step into a business? If you’re like most people, you probably look around and get a first impression. Is it clean? Organized? Does it reflect the business’s brand? Do you feel welcome and want to hang around for a while? All these questions and many more cause […]
To Pay or Not to Pay? Organic vs Paid Facebook Marketing
If you aren’t doing any social media marketing for your business in 2019, you’re missing the boat. Social media in general—and Facebook specifically—is the ideal place to build and promote your brand and connect with your target audience. Did you know that every 20 minutes on Facebook, one million links are shared, 4.86 million photos […]
