Marketing vs. Branding

Marketing vs Branding

What’s the difference and how can you utilize both? If you own or manage a business, it’s likely you’ve come across the words “marketing” and “branding.” It’s also likely that you either think they’re the same thing, or you’re unsure how they differ and how to utilize each one. Fortunately, the team at Pixel Fire […]

Selecting a Geotarget for Your Online Marketing Campaign

geotarget

Are you trying to decide what to incorporate in your digital marketing strategy for 2022? Do you have a good idea of who your ideal clients are and where they spend their time? Do you think delivering content to them based on these key considerations is an effective strategy? If so, then you need to […]

Knowing When to Close an Engagement Equity Account

When to Close

Using Engagement Equity is all about adding value to the accounts you hold with clients, employees, friends, and family members. But it’s also about putting yourself first and adding value to your own account so you can be your best possible self and give to others without needing to receive anything in return. When we’re […]

Responding to Bids for Attention from Your Clients or Customers

Responding to Bids

I love making connections between techniques that work in your personal life and how those same tools can be applied—with a few tweaks—to growing your business. In my Earn the Ask podcast episode about ‘Making the Chili’, I talk about the concept of bids for attention that was identified by psychologist and famed marriage researcher […]

How to Get the Most Out of Your Networking Groups by Using Engagement Equity

Networking Groups

Is networking part of your business growth strategy? With 95% of people agreeing that better business relationships are built through face-to-face meetings, it’s no wonder that attending networking groups and events is on the agenda of the majority of small to medium-sized business owners. Here at Pixel Fire Marketing, our three partners are involved in […]

What Revealing Factors Prevent Us from Using Engagement Equity?

Using Engagement Equity

Using Engagement Equity is all about giving value. Value to your prospects, to your clients, to your business partners, to your family. When it comes down to it, we all want to give value. So why is it sometimes so difficult to get out of our own heads, put aside our needs and wants, and […]

How to Choose an Omaha Web Design Company

Omaha Web Design Company

What to look for when deciding on an Omaha web design company to strengthen your brand. Did you know that 97% of people learn more about a local company online than anywhere else? Though these consumers may first find out about you from a social media ad or a Google search, they will almost always […]

Habits and Engagement

Habits and Engagement

I have a habit of snacking (or pouring a glass of wine) while I’m making dinner. I also have a habit of halfway listening to my daughter when she tries to talk to me while I’m working, nodding and glancing at her while still (somewhat) focusing on what I’m doing. I have many, many more […]

What is an Engaged Life?

Living the Engaged Life

When I started writing Engagement Equity: Earn the Ask, I thought of engagement mostly in terms of social media. When your followers comment, share, or react to your posts, you are getting engagement; and one of the best ways to increase engagement on social media is to stop selling and start providing value. This concept […]