Habits and Engagement
I have a habit of snacking (or pouring a glass of wine) while I’m making dinner. I also have a habit of halfway listening to my daughter when she tries to talk to me while I’m working, nodding and glancing at her while still (somewhat) focusing on what I’m doing. I have many, many more […]
What is an Engaged Life?
When I started writing Engagement Equity: Earn the Ask, I thought of engagement mostly in terms of social media. When your followers comment, share, or react to your posts, you are getting engagement; and one of the best ways to increase engagement on social media is to stop selling and start providing value. This concept […]
Why You Should Use Facebook Stories to Market Your Business
If you use Facebook for personal or business purposes, you’ve seen the Facebook Stories feature that appears at the top of your newsfeed. Though Facebook Stories have been around since 2017, many business owners and marketers have not yet incorporated them into their marketing strategy. Some don’t understand how to use them while others believe […]
How to Know When Your Website Needs Refreshed
Do you know that it takes about .05 seconds for a user to form an opinion about your website and that this opinion will either encourage them to stay (and possibly do business with you) or leave and find the site of a competitor? Now more than ever, a good website is crucial for the […]
Using Facebook Ads to Grow Your Business
With billions of monthly users on Facebook and Instagram, it is critical that you advertise your business on these platforms. Many business owners turn away from this type of marketing because they don’t understand it or because they see the platforms changing so rapidly. This is understandable, but it shouldn’t prevent you from using this […]
ENGAGEMENT EQUITY IN THE TIME OF COVID-19
One of the best things about the concept of Engagement Equity is that it’s timeless. Building equity in relationships is something that will never go out of style, though the methods may change and evolve. While practicing Engagement Equity can be very challenging even in the best of times, it may seem downright impossible when […]
HOW TO STAY CONNECTED TO YOUR CUSTOMERS WHILE PRACTICING SOCIAL DISTANCING
We are facing an unprecedented time in global history. With the outbreak of COVID-19, the federal government is urging people to practice social distancing. Many cities have closed down bars and restaurants and are recommending that as many people as possible work from home. This has a huge impact on everything from stress levels to […]
WHY YOUR VIDEOS NEED INTROS AND OUTROS
This is a guest blog written by Shawn Watson of Mo Valley Productions. Shawn and his wife Amy often collaborate with Pixel Fire Marketing on video projects and the two companies have benefitted greatly from the partnership. Currently filming your own videos for your business? Or are you working with an outside contractor on a video […]
HOW TO IMPROVE YOUR EMAIL DELIVERABILITY
Though email marketing may not be as popular as it once was, it can still give you a good bang for your buck—if you do it the right way. Some companies can benefit from email marketing alone if they have a solid email list of customers or prospects and they can increase their results even […]
What You Need to Know About the Google Guaranteed Program
At this point in time, it’s rare that a business owner doesn’t know the importance of ranking in a Google search. Google searches help your ideal customers find you, boost your website’s visibility, and ensures you are accessible to your clients and customers. However, most business owners don’t have the expertise (or the time) to […]
