What You Need to Know About the Google Guaranteed Program

Google-Guaranteed

At this point in time, it’s rare that a business owner doesn’t know the importance of ranking in a Google search. Google searches help your ideal customers find you, boost your website’s visibility, and ensures you are accessible to your clients and customers. However, most business owners don’t have the expertise (or the time) to […]

How Much Engagement Equity Are YOU Building on Social Media?

equity are you building on social media

You wouldn’t walk up to a stranger on the street and ask them to give you a ride to the airport in the morning, would you? Well, I hope not. I also hope that you would not have the audacity (and dare I say stupidity) to propose to a woman you saw from across the […]

How to Identify When You’re Ready to Partner with a Marketing Professional

marketing partner

As a small business owner, you probably already know that online marketing is the wave of the future (and the present). To take your brand to the next level, you need to develop a strong online strategy that involves a mobile-friendly website, engaging social media, and an ad or email campaign that can drive traffic […]

Your Website is the Front Door to Your Business

website front door

What do you do the first time you step into a business? If you’re like most people, you probably look around and get a first impression. Is it clean? Organized? Does it reflect the business’s brand? Do you feel welcome and want to hang around for a while? All these questions and many more cause […]

To Pay or Not to Pay? Organic vs Paid Facebook Marketing

to pay or not to pay

If you aren’t doing any social media marketing for your business in 2019, you’re missing the boat. Social media in general—and Facebook specifically—is the ideal place to build and promote your brand and connect with your target audience. Did you know that every 20 minutes on Facebook, one million links are shared, 4.86 million photos […]

How to Improve Customer Service and Accessibility with Chatbots

How to Improve Customer Service and Accessibility with Chatbots

In a world that is seemingly becoming more automated by the second, it should come as no surprise that business owners are now able to automate interaction with their website visitors. By using chatbots, you can be available 24/7 to your current and potential customers. However, you need to know how to correctly use them […]

4 Signs Your Marketing Company Doesn’t Value Your Business

4 Signs Your Marketing Company Doesnt Value Your Business

As the owner or manager of a business, you know the importance of marketing. Whether you are trying to sell a product online, get people into your store or restaurant, or sell valuable services, you know that getting the word out in the right way is the key to your successful growth. Many small to […]

How Influencer Marketing Can Generate ROI for Your Business

In this day and age, where personality and popularity seem to rule, it makes sense to think about how you can harness these powerful concepts to market your business. Commonly known as ‘influencer marketing’, getting those who already have a large following to promote your product or service for you can be a smart move—if […]

Create Buzz for Your Business Without Breaking the Bank!

We all know that creating buzz and driving word of mouth is one of the best ways to get new customers and drive sales. No matter what type of advertising you do, the end goal should always be to drive the traffic that ends up happening seemingly on its own. Those who have been in […]