Creative Brief for Advertising

Company Name *

Address *

Contact / Point Person *

First

Last

Phone *

Email *

If Geo-targeting: (What area are we targeting?)

If Event Targeting: (What event will the geo-fence be capturing?)

If Keyword Search Retargeting:

If Site Retargeting:

If Contextual Targeting:

If CRM Targeting:

What is your desired start date for the campaign?

What city or zip codes do you want your ads to be delivered to?

What is the primary offer in the ad?

List your primary services/products OR the single offer of the ad.

Tell us about your standard consumer:

What is the URL which prospects will be directed to when clicking your ad?

What shareable brand assets do you have available?

What are your brand’s primary colors?

What is your USP?

Anything else you’d like us to know?