Creative Brief for Social Media | Pixel Fire Marketing

Company Name *

Address *

Contact / Point Person *

First

Last

Phone *

Email *

Overview: (Tell us about your business)

What do you want social media to do for your business? (increased brand awareness, web traffic, customer engagement, creating a loyal fanbase, keeping better tabs on the industry)

What is already in your content library?: (logo, pictures, testimonials, videos, flyers, etc.)

Primary Audience: (Age? M/F? Income? Profession? Hobbies? Likes/Dislikes?)

Tone and Image: (Funny, casual, formal, professional, What tone would you like to set?)

Color Palettes: (What color palettes do you use or like to use? Color codes? Hex, RGB, CMYK?)

List your primary services and products:

What is your USP?: (Unique selling position -- what sets you apart from your competitors)

Competitor Analysis: (Name direct or indirect competitors, what do you like/dislike about them?)

Where are some of the places you go to for industry-related content?

What social media accounts do you have or wish to have? (Facebook, Twitter, Instagram, Pinterest, etc.)

Please provide us with any necessary login information:

Describe your yearly outlook and any upcoming events: (Spring, Summer, Fall, Winter)

Additional Information:

How Can We Help You?

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