Creative Brief for Websites

Company Name *

Address *

Contact / Point Person *

First

Last

Phone *

Email *

Website Overview - Tell us about your business and your main reason for wanting a new website:

What kind of content can you give us to start the site (logo, pictures, testimonials, videos, written information, etc.)?

Who is your primary audience? (how old are they? Male or female? Income range? Geographic area?)

What tone/image do you want your business to project? (light-hearted and casual? Professional?)

What colors are associated with your brand and/or what colors would you like to see on your site?

What is your USP (Unique selling position? What sets you apart from your competitors?)

Special Features/Functionality: (Are there any special features that you require on your website, for example Contact Forms, E-Commerce, Video etc).

Competitor analysis: 1. Name three direct and indirect competitors (Local and National). 2. URLs to these sites. 3. What features do you like/dislike about the websites?

Schedule - What is your desired due date for finished work?

Any Additional Information/Notes:

Creative Brief for Websites

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