2023 is almost upon us and those of us at Pixel Fire Marketing have had our eye out for new trends that we can use to ignite our clients’ campaigns in the new year! While there are plenty of new trends we are excited about, there are also some strategies that won’t be as relevant as the year progresses. Hopefully this information will help you create your own marketing plan and take your business to the next level in 2023.
Top Trends for 2023
1. Short-form video
Video is still hot for the new year! In 2023, we see shorter videos posted on stories and reels taking over. We’re also seeing the trend of customers and clients posting brand-specific content for businesses (known as user-generated content or UGC.) Keep in mind that if you want your customers and clients to create this type of content for you, you need to lead them down the buyer’s journey so they become raving fans of your company!
2. Conversational email marketing
Contrary to popular belief, email marketing isn’t going anywhere anytime soon. HOWEVER, the format is changing. Salesy and spammy emails are on the way out and conversational email is getting more popular. Email addresses are still needed to sign up for social accounts, which means almost everyone has them and checks them regularly! Take advantage by sending out emails filled with useful information or to check in with your clients, customers, or prospects to see how you can be of assistance.
3. YouTube Ads
With more than 1.2 billion monthly active users, YouTube continues to be as popular as ever. That’s why businesses and brands are taking advantage of the platform’s ads to deliver their message to the 122 million daily users. If you want to create ads for YouTube, you need a Google Ads account. Your ads can run before, during, or after a video has played or they can appear in the YouTube home feed. Just like other Google ads, you’ll be able to choose the people whom you want to see your ads based on demographics like interests, location, and age.
Trends on Their Way Out
1. Long-form videos
It makes sense that long-form videos are on their way out since short-form video has become dominant in the latter parts of 2022. In fact, more than 95% of professional marketers agree that the ideal length of a video posted to social media is under 10 minutes. Keep in mind it’s possible to post (and get traction from) a longer video if you keep the information engaging enough to hold the viewer’s attention (think how-to videos.)
2. Heavily-filtered Instagram posts
If you’ve been on this popular platform lately, you may be noticing a more natural and unedited aesthetic. With Gen Z favoring authenticity over filtering, it’s likely you’ll see a lot less polish and a lot more reality on Instagram in 2023. If you use Instagram to market your business, focus more on showing unfiltered content and candid shots to take advantage of this trend.
3. One-touch conversions
We hate to break it to you, but more effort will be required to connect with your customers and prospects in 2023. Gone are the days when you can simply show prospects a Facebook ad and it’s enough to make them click, buy or schedule, and become a customer. Buyers are more analytical now than ever and are spending more and more time on the decision-making process. To get conversions, you’ll need to plan on reaching them via multiple touches through awareness, engagement, and then conversion. For example, consider a Facebook marketing campaign combined with audience targeting and Google ads to get the results you want.
Knowing what’s trending in the marketing world for the upcoming year will help you make smart decisions when developing your company’s advertising strategy. Interested in learning more about what’s in and on its way out? Or would you like assistance incorporating these trends into your campaign? Reach out to the experienced pros at Pixel Fire Marketing. We’d love to help!