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HOW DO YOU INTERACT WITH OTHERS AT WORK AND AT HOME?
Do you wait for them to do something nice for you before you do something in return? Are you “keeping score” to make sure you never get taken advantage of? If so, you’re going about relationship-building (and marketing!) the wrong way.
IT'S ALL ABOUT THE 80/20 RULE, OR WHAT WE CALL ENGAGEMENT EQUITY
When you see each relationship as having an account in which you need to make a certain number of deposits before you can make a withdrawal, relationships—and life—quickly transform.
This book will show you how to use this strategy for everything from your social media to your relationships with your children to create stronger, more fulfilling connections.